Heather Elrod, President and CEO of Placécol USA
The Skinwell group (parent company of Placécol) launched a new concept store called the World of Beauty which is a combination Placécol Skin Treatment Centre, Dreamnails & Body, and also includes a hair salon. The World of Beauty is comparable to a day Spa in the United States but before now in South Africa, skin care and hair/nail services were separate so this is a historic event for Placécol!
The World of Beauty was launched today at Clearwater Mall in Johannesburg. This concept store has been tested by the group for over a year at Placécol Zambezi and has proved to be a very profitable business model. The World of Beauty concept store offers the best in skincare, nail care and hair care in both services and retail offerings.
The recently appointed Skinwell CEO, Esna Colyn says that the World of Beauty salon is based on international trends to offer a one stop innovative beauty experience to its customers. Dreamnails & Body, which is a 25 year old brand and ready to evolve, offers the best in nail enhancements to its customers. Placécol, also a brand that is older than 13 years, offers the best in skin care treatments through its signature Photo bio-stimulation facial therapies (with patented cold laser technology) that is used in conjunction with its dermatologist-endorsed and clinically-tested Placécol skincare ranges. Placécol will launch its own Placécol Peels in July 2010. The hair offering is equally exciting through the Goldwell and Redken brands. The Skinwell group has more than 100 franchised and company owned beauty outlets nationally. The group will continue to open Placécol and Dreamnails & Body outlets where appropriate, such as the recently opened Placécol in Sea Point, Cape Town and also plans to open a new Placécol store in the Eastern Cape in July 2010.