Unique Formulation

Platinum Optimal Aging

The Placécol Platinum Anti–aging skin care range was developed to address the beauty needs of the more mature consumer. The aspects that were taken into consideration during the development of this range were age and environmental factors such as dry skin, changing hormone levels and appearance of fine lines & wrinkles that impact on the appearance of the more mature skin. The range offers cleansers, exfoliators, day & night creams as well a targeted gel, serums and masks. Select products within this range were clinically–tested with over 95% efficacy in wrinkle reduction and improvement of tone and texture.

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Advanced Facial Care

The Advanced Facial Skin Care Range has been created with the Environmentally Conscious, Modern Women in Mind The Advanced Facial Skin Care Range is modern and minimalist, environmentally friendly and easy to use. It has been developed using a combination of the latest international technology available to cosmetic science and natural ingredients – including plant and stone extracts, vitamins, peptides and minerals – selected for their efficacy and anti–ageing properties. The range targets key concerns such as age prevention, environmental stress and skin sensitivity. The superior product aesthetics and efficacy and superb textures ensure that the range has a wonderful affinity for the skin. All products are 100% sensitivity tested, 100% fragrance and Paraben–free, dermatologist endorsed.

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Renaissance for Women of Color

The Placécol Renaissance skin care range has been developed to address the beauty needs of women with skin of colour. Their skin colour ranges from olive toned to chocolate. South Africa is an ethnically diverse market of note and women are leaders of change and represent an increasingly powerful consumer force since our products are formulated and manufactured in South Africa, we are uniquely positioned to develop the BEST skin care for women of colour. Studies have revealed that trans–epidermal water loss (TEWL) is greater in ethnic skin than in Caucasian skin and that the pH of ethnic skin is lower. In addition, Skin of colour is found to have better barrier function and more elasticity than Caucasian skin. The stratum corneum of skin of colour has more layers than Caucasian skin. It has therefore become common knowledge that skincare products for ethnic skin must be specifically designed and NOT simply be modeled on those for Caucasian skin–your needs are unique and your skin care should be developed especially for you!

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